GM Military, First Responder, and Healthcare Workers Discounts

GM Heroes

GM Discount First Responders

Chevrolet, Buick, and GMC Discounts for Canadian Forces personnel, First Responders and Professional Healthcare Workers

All of Canada thanks you. As do we.

In recognition of the selfless acts of service to our country and communities, General Motors is proud to show our appreciation by offering our Canadian Heroes up to a $1,000* bonus towards the purchase or lease of eligible new 2022 or 2023 Chevrolet, Buick, GMC or Cadillac vehicles. Canadian Forces personnel, First Responders and Professional Healthcare Workers are eligible.* Plus, this great new offer can be combined with other retail offers and partner programs!

Program Details

To participate, simply bring proof of eligibility* to a local Chevrolet, Buick, GMC or Cadillac dealership. They’ll be able to answer any and all questions regarding eligible vehicles, down payments, trade-ins, combining offers and more.

Frequently Asked Questions

Canadian Forces personnel who qualify for this program include:

  • Active members

  • Reserves

  • Veterans

  • Spouses* of any of the above including surviving spouses


First Responders personnel who qualify for this program include active:

  • Firefighters

  • Police

  • EMT/paramedics

  • 911 dispatchers

  • Spouses* of any of the above


Professional Healthcare Workers practicing at a Canadian hospital, clinic or nursing/retirement home, including:

  • Nurses

  • Doctors

  • Professional Healthcare Workers
See dealer for vehicle eligibility on new 2022 or 2023 Chevrolet, Buick, GMC and Cadillac models.
Simply bring in your current or former proof of Canadian Forces membership, valid proof of current Canadian First Responder employment/government issued ID or valid proof of current practice at a Canadian hospital, clinic or retirement/nursing home to your local Chevrolet, Buick, GMC or Cadillac dealership.
There is no restriction on the number of vehicles an eligible individual can purchase/lease through the Heroes Bonus.
Yes, you can share your bonus with your spouse.
Yes, in most cases. Ask your local Dealership for details.
Yes. Your dealership will be able to provide more information on trade-ins.

* *Eligible Canadian Forces and First Responder personnel and Professional Healthcare Workers will receive up to a $1,000 bonus (tax inclusive) which will be deducted from the negotiated price of the purchase, lease or finance of eligible new 2022 or 2023 Chevrolet, Buick, GMC and Cadillac vehicles delivered between January 4th, 2023 to January 2nd, 2024. Incentive offer takes place at the time of delivery. Eligible individuals include: Active, reserve and veteran military personnel plus their spouses and surviving spouses; firefighters, police, EMT/paramedics, 911 dispatchers, border service agents plus their spouses; and nurses, doctors and professional healthcare workers practicing at a Canadian hospital, clinic or nursing/retirement home. Must present proof of present or former membership in the Canadian Forces, valid proof of Canadian First Responder employment/government issued ID, or valid proof of current practice at a Canadian hospital, clinic or retirement/nursing home to be eligible, as applicable. Cannot be combined with certain other advertised lease and finance rates. Dealer may sell for less and order/trade may be necessary. GM Canada may modify, extend or terminate offers in whole or in part at any time without notice. Conditions and limitations apply. See dealer for details.

Wallace ChevroletGM Military, First Responder, and Healthcare Workers Discounts