Cadillac Gets a New Crest!

The new crest retains the iconic shape and geometric grid from the original Cadillac family ‘coat of arms'.


The new crest retains the iconic shape and geometric grid from the original Cadillac family ‘coat of arms’.

The Cadillac brand is about to receive a subtle, yet significant update.

Every new Cadillac is about to wear a brand new, updated version of the famous Cadillac crest. Sleeker and more streamlined, the brand will debut the updated crest in the second half of 2014.

The new crest will mark the 7th landmark design-change of the historic crest. In total, 38 different crest variations have been showcased in the the history of the 111-year old company.

The 2015 Cadillac ATS Coupe will be one of the first to wear the new crest!


The 2015 Cadillac ATS Coupe will be one of the first to wear the new crest!

The update to the Crest occurs amid significant growth for the brand. Cadillac is the fastest-growing full-line luxury auto brand, building on a 22% sales increase in the U.S. in 2013!

Is it a good change? What do you think if the new look? Drop your opinion in the comments below.

Cadillac’s unmistakable symbol has a tradition of evolution. 38 variations in total, tracing to these six landmark designs.


Cadillac’s unmistakable symbol has a tradition of evolution. 38 variations in total, tracing to these six landmark designs.

Jan 20th, 2014