Cadillac Brings Aboard New Director Of Global Product Strategy

Cadillac has brought aboard a new product strategizer, having announced Richard Brekus as its new Director, Global Product Strategy just yesterday.

He will report directly to the brand’s moustachioed leader, Johan de Nysschen.

This is big news for Cadillac fans. Brekus is now a part of the top management team at Cadillac and will be in charge of leading product planning, portfolio planning, and product management across the company’s global regions.

Like de Nysschen, Brekus also arrives at Cadillac with years of automotive experience under his belt. Prior to his previous position as President of MSP Advisors, Brekus held senior positions in corporate and product strategy, pricing, volume planning, and new car sales during an 18-year stint at BMW of North America. His experience should bode well for the future of the brand.

“Richard’s appointment to Cadillac’s management team signals our heightened focus on growing the brand with a balanced product portfolio across our global markets.” de Nysschen said. “I look forward to having him on my team as a strategic partner who will play a key role in continuing our brand transformation.”

Last month, sales of Cadillac crossover vehicles were up 12 percent for the month, led by SRX (+12%) and Escalade
(+10%).

All the best in your new role, Richard!

Aug 19th, 2015